The Idea
Make "Yad2" more user-friendly, intuitive, simple and visually appealing.​​​​​​​

The Challenge
"Yad2" is an Israeli website that caters to the local market by publishing ads for buying and selling used products and offering other services. Despite its popularity, some key challenges persist.
Firstly, the current design is outdated and lacks visual appeal. Secondly, the website's current structure, with a multitude of categories and repetitive patterns, can overwhelm users, leading to confusion and difficulty in finding what they are looking for.

The Solution
I propose a phased approach​​​​​​​:
Data Architecture:
Define a clear and organized structure for the website's data.
User Personas:
Develop user personas to understand the needs and expectations of different user groups.
Wireframing:
Create detailed wireframes for both desktop and mobile versions, outlining the user interface
and user flow.
Design Implementation:
Based on the wireframes, user personas, and data architecture, implement a visually appealing
and user-friendly design.
I believe this approach will address the existing challenges and create a more enjoyable user experience for "Yad2."
GENERAL DATA ARCHITECTURE FOR EXAMPLE
POSSIBLE PET LOVERS PERSONA USERS
HOMEPAGE DESKTOP WIREFRAMES
HOMEPAGE DESKTOP - FIGMA LINK
https://www.figma.com/proto/8VT1Ii72ECSCtBL8HUFkVS/Yad2_Demo_Project?page-id=0%3A1&node-id=1-3&viewport=-575%2C268%2C0.51&t=rgOExckYHNfRTEWM-1&scaling=min-zoom&content-scaling=fixed
HOMEPAGE MOBILE WIREFRAMES
HOMEPAGE MOBILE - FIGMA LINK
https://www.figma.com/proto/3rNzMCzzV7w0f1aDjNeOwI/Yad2-Home-Page-Mobile?page-id=0%3A1&node-id=1-2&p=f&viewport=578%2C215%2C0.48&t=a8AGcrNKXTLVJQHk-1&scaling=scale-down&content-scaling=fixed
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